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Advertising guidelines

These rules decide whether we can run a campaign. They exist to keep advertising useful to our audience and clearly separate from our comparisons and editorial.

Who we accept

FarmerKnowsNothing only carries advertising that is relevant to farming, smallholding and rural life — livestock and crops, machinery and equipment, land and buildings, animal health and welfare, and the training, professional services and events around them.

Adverts never change how comparison results are ordered, and we keep them visibly labelled and apart from the listings. Adjacent and complementary businesses in the same niche are welcome.

What we accept

Subject to review, we will consider campaigns from:

  • Machinery, implement and equipment manufacturers and brands running awareness or product-launch campaigns
  • Agricultural colleges, training providers, apprenticeship schemes and awarding bodies
  • Veterinary practices, farm-health and animal-welfare services, and farrier, foot-trimming and shearing services
  • Land agents, farm valuers, solicitors and planning consultants working with rural clients
  • Recruitment and staffing agencies serving farming, forestry and rural businesses
  • Trade associations and industry events — agricultural shows, breed societies, auctions and conferences
  • Software and digital services for farms — record-keeping, herd and flock management, accounting and mapping tools
  • Renewable-energy installers, waste-recycling and environmental services
  • Farm insurance, accountancy and finance providers
  • Farming and rural media — publications, newsletters, podcasts and educational content

If you are not sure whether you fit, ask us before you book.

What we don’t accept

  • Adverts designed to look like comparison results, seller feedback or member reviews
  • The sale of live animals, prescription-only veterinary medicines, or crop-protection products that require a certificate to buy or use
  • Anything outside the farming and rural niche, including general consumer products and services
  • Adult content, gambling and betting, tobacco, vaping and nicotine products, weapons and ammunition
  • Cryptocurrency, tokens, speculative or high-risk investment schemes, and “get rich” or multi-level-marketing offers
  • Payday lending, debt-management and other high-cost credit
  • Counterfeit or unapproved parts, feed or equipment, imitation branded goods, and grey-market products that do not meet UK safety, feed-law or trading-standards requirements
  • Misleading, unsubstantiated or comparative claims that cannot be evidenced
  • Politically or religiously partisan campaigns, and campaigns on divisive social issues
  • Anything that disparages FarmerKnowsNothing, our staff, our community or our suppliers

Creative standards

  • Every advert is labelled as advertising and is visually distinct from FarmerKnowsNothing content
  • Creative must not imitate our branding, layout, editorial voice or user-interface elements, or be designed to look like site content, a system message or a search result
  • No auto-playing audio or video, no expanding, floating, pop-up or interstitial formats, and nothing that obstructs the page
  • One click leads to one clearly identified landing page; no forced downloads, redirect chains or deceptive destinations
  • No third-party ad tags, trackers, fingerprinting or data collection beyond the single click-through we record
  • Supply artwork at the published placement size, under 200 KB, in JPG, PNG or static WebP; we host the image and the click link
  • Landing pages must be secure (HTTPS), functional and free of malware

All advertising must be lawful and must comply with UK law and the relevant advertising codes, including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (the CAP Code) enforced by the Advertising Standards Authority, the Consumer Protection from Unfair Trading Regulations, and data-protection and privacy law (UK GDPR and PECR). Advertising for regulated sectors — including finance, insurance and credit — must carry the disclosures those sectors require and come from appropriately authorised businesses. You are responsible for holding any permissions, licences or rights your campaign needs, including rights to all images, logos and copy you supply. We do not accept anything unlawful.

Review & control

  • Every campaign and every piece of creative is reviewed before it goes live
  • We may ask for changes, evidence for claims, or proof of authorisation before approving a campaign
  • We can pause, decline or remove any advert at any time, at our discretion, including after it has gone live
  • Placements are sold on a shared rotation and are not exclusive unless a booking says so in writing
  • Acceptance of an advert is not an endorsement; responsibility for the advertised product or service stays with the advertiser
  • These guidelines can change; the version in force is the one published here at the time your campaign runs

Questions about a campaign? Send an enquiry or email shop@farmerknowsnothing.com.