Reach the people who actually open the gate.
FarmerKnowsNothing is a farming price-comparison site and a working community for farmers, smallholders and growers across the UK. If your product or service belongs in the yard, the field or the farm office, this is a focused place to be seen.
A defined farming audience
Every visitor is here for livestock, crops, machinery and land — no broad-consumer waste.
A working community
Farmers and smallholders asking real questions in the forums, alongside the buyers comparing second-hand and auction kit — a niche, engaged readership.
Context, not clutter
One advert per placement, always labelled, and never in the checkout. Members on a paid plan don’t see ads at all.
Where your advert can run
Fixed placements across the comparison pages and the community. Supply creative at the size shown.
| Placement | Where | Size | What it is |
|---|---|---|---|
| Home — primary banner | storefront | 970 x 90 | Leaderboard on the home page, between the best-sellers row and the training feature. |
| Forum home — top card | forum | 728 x 120 | Card on the community index, below the welcome bar. |
| Topic list — in-feed | forum | 640 x 64 | Native row inside a forum topic list (first page only). |
| Topic — after first post | forum | 600 x 160 | Card shown after the opening post of a topic (first page only). |
| Forum sidebar | forum | 300 x 250 | Sidebar unit in the community right-hand rail. |
| Global footer strip | global | 970 x 90 | Slim strip above the newsletter sign-up on every page. Off by default. |
| Compare home — banner | compare | 970 x 90 | Leaderboard on the Compare Deals home page, between the kit categories and the live eBay panel. |
| Compare results — in-feed | compare | 600 x 160 | Card inside a Compare results list, after the first few listings (first page only). Never changes the order of results. |
| Forum home — between categories | forum | 640 x 96 | Sponsored card that sits between two categories on the community index, laid out like a forum box. |
Rate card
Indicative monthly rates, ex VAT. Every booking is confirmed with a written quote and availability — placements are sold on a shared rotation and can sell out.
Community
Reach the forum audience — farmers, smallholders and growers talking shop.
£75 / month
- Forum sidebar unit (300 × 250)
- Community home card (728 × 120)
- Shared rotation, monthly reporting
- One creative, swap once per month
Compare
Sit beside the prices where buyers are comparing tractors, quad bikes, trailers and second-hand kit.
£150 / month
- Compare results in-feed card (600 × 160)
- Compare home leaderboard (970 × 90)
- Home page leaderboard rotation (970 × 90)
- Shared rotation, monthly reporting
- Up to two creatives
Full Network
Every placement across the comparison pages and the community, with priority rotation.
£275 / month
- All comparison and community placements
- Priority weighting in every slot
- Home and footer leaderboards (970 × 90)
- Fortnightly performance summary
- Unlimited creative swaps
Newsletter feature
from £120 per send
A dedicated block in FarmerKnowsNothing mailing-list send.
Sponsored guide
from £350
A clearly labelled article in FarmerKnowsNothing journal, written with your team.
Quarterly booking
10% off
Pay for three months up front.
Annual booking
two months free
Twelve months for the price of ten.
We keep it relevant
We only run advertising that fits farming, smallholding and rural life. An advert never changes how comparison results are ordered, and it is always labelled and kept apart from the listings. Everything is reviewed before it goes live and can be paused at any time.
Read the full advertising guidelinesA quick sense of what fits
Yes: machinery and equipment makers, agricultural colleges and training providers, vets and farm-health services, farm insurers and accountants, land agents and solicitors, renewable-energy installers, agricultural shows and events, farm software, and rural recruitment.
No: live-animal or prescription-medicine sales; adverts made to look like comparison results; anything outside the niche; and anything unlawful, misleading or off-brand. Full detail in the guidelines.