15. Market the crop before it is planted
This is one of the simplest principles in arable farming.
Before drilling a crop, establish:
Who might buy it?
For specialist crops this can be essential.
Markets may include:
- Feed mills.
- Flour millers.
- Maltsters.
- Crushers.
- Merchants.
- Export.
- Livestock farms.
- Human-consumption markets.
Premium crops can be profitable when specifications are achieved.
But if the premium market is small or the crop fails quality specifications, the fallback market needs to be understood.